🦍Guerrilla Marketing

A background of the underlying strategy of most crypto marketing.

What is Guerrilla Marketing

Guerrilla marketing is the underlying strategy that a majority of crypto projects utilize to bootstrap their community. It involves a combination of mass marketing and viral marketing techniques and is most commonly seen through the use of airdrops. For most crypto projects, establishing their community is one the most critical factors to their success. This is especially apparent when their project is centered around an NFT collection or social token. Successful guerrilla marketing campaigns have led to widely popular NFT projects like the Bored Ape Yacht Club and can even be accredited with the rise of cryptocurrencies like Dogecoin and Shiba Inu. Guerrilla marketing exhibits incredible influence and Bootstrap DAO aims to build marketing products for crypto/web3 projects with guerrilla marketing as a core fundamental.